India's love affair with gold [Video]


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India's love affair with gold [Video]

-- Posted Thursday, 16 February 2012 | | Disqus

"No gold, no wedding," is a saying in India, indicating the importance of gold to Indian culture and tradition. Byron Pitts reports on India's obsession with gold.

(CBS News)

India's love for gold is almost a religion. Beyond being a symbol of wealth and status, gold is part of worship and culture - a tradition that goes back thousands of years. From birth to death, for men and women, among rich and poor - acquiring gold is a goal for the people of India. All of which has made India the world's largest consumer of gold and thus a powerhouse in industry. "If India sneezes, the gold industry will catch a cold," says Ajay Mitra of the World Gold Council. Follow Bryon Pitts as he reports from India's exotic bazaars to its lavish weddings on the country's golden path.

http://www.cbsnews.com/8301-18560_162-57376057/indias-love-affair-with-gold/
-- Posted Thursday, 16 February 2012 | Digg This Article

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