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Gold – Asia to the Rescue

 -- Published: Friday, 17 July 2015 | Print  | Disqus 

By Jeffrey Nichols, Senior Economic Advisor to Rosland Capital

I’m just back at my desk from a fact-finding mission to Shanghai and other Asian gold-trading centers where I met with gold importers, traders, jewelry manufacturers, retail outlets, and exchange officials. 

The key take-away: Just as weakness in Asian markets may have contributed to the latest gold-price slump, an imminent recovery of physical demand across the region could be the catalyst to higher prices later this year. 

While demand throughout the region has been soft for over a year now, most major players we met with expect at least a gradual recovery in gold demand – and, hence, imports – over the next few months. 

Moreover, we could see still-bigger gains over the years ahead . . . with quarterly quantities in both China and India (by far the two biggest and most consequential national markets) eventually exceeding the record high volumes of 2013 and 2014. 

Lately, the talk in Chinese financial circles is more about stock-market prospects and less about gold – but the two are certainly related.  With equity prices on the Shanghai Stock Exchange off some 30 percent in the past few weeks, retail investors (who account for the lion’s share of stock-market trading volume) have not yet jumped on the gold-buying bandwagon.  In fact, some who have suffered big losses in equities may have cashed out of gold to meet margin calls. 

If equity prices suffer a further wave of selling, some Chinese investors are expected to flee to gold as the ultimate safe-haven asset.  While this may be inconsequential for equity prices, it could be a big deal for gold, given the relative sizes of the two markets. 

Meanwhile, government authorities are supporting the introduction of a yuan-denominated kilo bar contract for trading in the Shanghai market.  Over time, this should increase activity in the local Shanghai market, shifting some of the action – and some of the market-pricing function – away from New York, London, and other gold-trading markets. 

Our friends in the Indian gold market are also looking for local demand to perk up – offering some support for the world gold-market price. 

Aside from anecdotal evidence of increased physical gold buying, the recent shrinking discount in the Mumbai gold price under the world market price suggests that some investors may already be returning to the buy side. 

Typically, September is a seasonally strong month for gold, especially if the monsoons and, hence, income to the pro-gold agrarian sector is favorable.  This year, weather forecasts are already encouraging. 

Notwithstanding prospects in the world’s biggest gold markets, prices are still under siege and now at an eight-month low near $1140 per troy ounce.  Despite my long-term optimism, further declines are always possible.  Technical and momentum indicators are certainly bearish – but, at any time, some favorable news for gold could trigger a major short-covering rally and usher in a durable recovery. 


About Rosland Capital

Rosland Capital LLC is a leading precious metal asset firm based in Los Angeles, California that buys, sells, and trades all the popular forms of gold, silver, platinum, palladium and other precious metals. Founded in 2008, Rosland Capital strives to educate the public on the benefits of buying gold, numismatic gold coins, silver, platinum, palladium, and other precious metals. For more information please visit or check out The Rosland Capital Guide to Gold.


About Jeffrey Nichols

Jeffrey Nichols, Managing Director of American Precious Metals Advisors and Senior Economic Advisor to Rosland Capital, has been a leading precious metals economist for over 25 years. His clients have included central banks, mining companies, national mints, investment funds, trading firms, jewelry manufacturers and others with an interest in precious metals markets. 


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